HYVE BeautyHYVE BeautyHYVE Beauty
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Passion. Beauty. Community.


Upon entering the Permanent Makeup industry 3+ years ago, Amanda Rose quickly saw an opportunity for a PMU supply company to show up to offer higher quality products at more affordable pricing enabling artists to better grow their businesses. With a modest 48 products on the online store, January 4th 2017, Microblade Canada was born! 4 years later the company has grown and evolved to become HYVE Beauty which offers over 600+ quality PMU, Lash, Henna and Beauty products to artists worldwide.

Our philosophy began with, and remains, embedded in providing support for artist growth, selecting and providing only the best quality permanent makeup, tattoo, and esthetic products at realistic prices, and in building strong communities within and among all artists.

The growth in the beauty industry has been exponential and to support our customers we need to stay a step ahead of what is around the corner, so that we can have your back, when you are busy growing your business.  We are about community, support and quality.

Welcome to your HYVE!


Amanda Rose is a serial entrepreneur with over 20+ years in marketing, branding and building disruptive intelligent businesses. She has worked across numerous industries and sectors from large blue-chip companies, government agencies and corporations. Her heart, though, is in small business. Her work and passion for entrepreneurship has led her to win a number of prestigious awards and recognition for her efforts and positive impacts on the community. She is an ardent champion of building relationships and sharing her stories (including her EPIC “failures” in business) in the hopes of inspiring others to make bold moves forward, despite the stories they may hold about themselves.

Customer experience, support and true connection is foundational to how Amanda builds business. Her focus is always on long term relationships not short-term transactions which often sets her apart from other competing beauty supply businesses. Everything her team does is for the best possible experience and outcome for their artists, including researching, sourcing, testing and offering the best new products to HYVE Beauty customers. Over the past 2+ years she feels so fortunate to have cultivated a community of collaboration where industry artists and educators give of their time, their knowledge and valuable energy. 

Her personal motto in life & business “A candle loses nothing by lighting another.”

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